Products

We study how products actually perform in the hands of the people who use them, not in a lab brief, but in kitchens, on shop floors, and halfway through a busy shift.

  • SERVICE
  • PEOPLE
  • EXPERIENCE
  • JOURNEY
  • SPACE
  • PRODUCT
  • THINKING
  • DIGITAL
  • RESEARCH
  • IMPACT
  • SERVICE
  • PEOPLE
  • EXPERIENCE
  • JOURNEY
  • SPACE
  • PRODUCT
  • THINKING
  • DIGITAL
  • RESEARCH
  • IMPACT
All study areas

What we look at

  • Usability in the real setting the product is used in
  • First use, set-up and unboxing
  • Which features get adopted, and which get ignored
  • Packaging, labelling and instructions
Next study area Services

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