Technology

New technology fails on trust far more often than on capability. We study whether people understand it, believe it, and are willing to hand work over to it.

  • SERVICE
  • PEOPLE
  • EXPERIENCE
  • JOURNEY
  • SPACE
  • PRODUCT
  • THINKING
  • DIGITAL
  • RESEARCH
  • IMPACT
  • SERVICE
  • PEOPLE
  • EXPERIENCE
  • JOURNEY
  • SPACE
  • PRODUCT
  • THINKING
  • DIGITAL
  • RESEARCH
  • IMPACT
All study areas

What we look at

  • Human-AI interaction and chatbot testing
  • Trust, transparency and explainability
  • Adoption barriers and fallback behaviour
  • Error recovery when the automation is wrong
Next study area Customer Journeys

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